Camino Public Relations wins PRWeek’s ‘Best in Crisis’ award

March 20, 2017

March 20, 2017
Contact: Loretta Kane (917-410-7242  or

Camino Public Relations awarded top honors for controversy and viral video management

Camino Public Relations wins PRWeek’s ‘Best in Crisis’ award;
Camino sweeps the two prestigious industry awards: PR Week and Bulldog Reporter

NEW YORK — Camino Public Relations was honored by PRWeek with the Best in Crisis award for their contributions in supporting Planned Parenthood successfully manage a deceptive viral video attack. This was the second major industry award for Camino as a result of this campaign. This win reinforces Camino as an industry leader in one of the most demanding and difficult aspects of the public relations profession. The award was accepted at the PRWeek gala on March 16th.

“Controversy management and disinformation campaigns intended to blur public perception about facts has never been a more prominent challenge for communications professionals,” said Camino PR President Elizabeth Toledo. “Now more than ever PR professionals must use data-driven, strategic interventions to help the public get honest and intersectional information.”

This award marks the first time that a PR agency has been recognized for applying systems dynamics — more commonly utilized to identify public health responses to viral viruses — to viral media campaigns. Camino applied systems dynamics to one of the nation’s most contested social issues, abortion, and helped Planned Parenthood not only navigate a major brand assault but strengthen its public brand.

PRWeek hosts the communications industry’s leading awards, honoring excellence and creative strategies in the communications field. They are informally dubbed the “PR Oscars.”

In August of 2016, the Washington Post noted that “. . . Planned Parenthood successfully turned back a challenge by an anti-abortion group that shot undercover video purporting to show that the organization was illegally selling fetal tissue.” And the Washington Post editorial board wrote, “Planned Parenthood has been absolved. The GOP should give up its crusade.” Among mainstream media news outlets, only Fox News disagreed.

Additionally, public support for Planned Parenthood increased in the one year period that the edited tapes were released. A Hart Research poll showed the organization’s total positive results increasing by seven points, it’s neutral rating remaining unchanged and its negative rating decreasing by one point.

“From federal agencies to nonprofits there is an ever-increasing need not just to manage crises but to turn controversy into opportunity,” said Camino PR Executive Vice President Pablo Toledo. “Planned Parenthood has proven that if you’re willing to be honest and to remain true to your values, controversy can strengthen an organization and the movement that propels its mission and values.”

To learn more about Camino’s work, visit


Camino Public Relations was founded in 2007 and represents decades of experience in nonprofit communications and strategy. By introducing new areas of interest and shifting public perspectives, Camino transforms the national dialogue on issues that matter to further equality and social justice.