Camino PR works with clients across issue areas that are keenly focused on a conversation with parents about navigating some of the most contested social issues. From attitudes and expectations about gender to helping teens make healthy choices, we move beyond stigma and preconceptions to create a deeper discourse about family.
We have used messaging and communications strategies to help caregivers engage their own preconceptions about parenting a boy or girl, and have helped journalists examine gender-based stereotypes perpetuated in media discourse. For example, rather than fuel a discourse on regulation about sex selection, we have helped engage a discourse on the underlying motivations that parents feel to choose one sex over another as they plan families.
We work rigorously to counter the anti-family, dehumanizing rhetoric aimed at immigrant parents living in the United States. For example, in recent years immigration stories in the media focused on foreign-born women giving birth in the United States. Camino PR original research found that only 18% of news stories on this subject referred to these immigrant women as "mothers", choosing instead to focus on their legal immigration status with negative phrases such as "illegal immigrant parents", "illegal immigrants", or "alien".
We have used messaging and communications strategies to help caregivers engage their own preconceptions about parenting a boy or girl, and have helped journalists examine gender-based stereotypes perpetuated in media discourse. For example, rather than fuel a discourse on regulation about sex selection, we have helped engage a discourse on the underlying motivations that parents feel to choose one sex over another as they plan families.
We work rigorously to counter the anti-family, dehumanizing rhetoric aimed at immigrant parents living in the United States. For example, in recent years immigration stories in the media focused on foreign-born women giving birth in the United States. Camino PR original research found that only 18% of news stories on this subject referred to these immigrant women as "mothers", choosing instead to focus on their legal immigration status with negative phrases such as "illegal immigrant parents", "illegal immigrants", or "alien".